Pride Sports

Softspikes, Champ, PrideTee

Softspikes are the no.1 cleat on tour, they were invented in 1993 to enable golfers to still wear a cleat in winter when metal cleats had been banned. In 2020 we were appointed to assist softspikes in showcasing the benefits of a cleated shoe versus a pimple show.

This year we have worked with them to showcase why Pro Tour players wear cleats, 82% currently do. We have worked with media partners and content creators to tell that story.  Most recently we have been focusing on a new cleat coming to the market, working with retail media to provide education in this space prior to launch.

As well as PR campaigns and trade marketing we are responsible for advertising, media buying, social media and content creation.

Course Status

Manor Course — Open ⛳️ - Buggies on paths. Please keep trolleys 20m from greens and follow traffic management.

Forest Course — Open ⛳️

Last Updated — 12:00am, 23rd December 2021

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