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The golf demographic spends billions of dollars every year on their passion, purchasing the latest equipment and clothing. We ensure our clients' brands are given the best chance of selling through to consumers via sales and marketing strategies that work in tandem.

Front 9 is the only media agency that truly understands the golf retail marketplace, both domestically and internationally. This part of the business is driven by Bob Smith, who has over 40 years' experience in this sector, having successfully enhanced sales and grown multi-national distribution channels for leading brands, such as ProQuip, PowerBalance and Peter Millar. The latter Bob took from zero to a turnover of over £2 million per annum, outside the US, in his tenure.


We specialise in bringing your brand and products to life 

Today's Golfer - Srixon Z Series
Irish Golfer magazine
Today's Golfer - RTX 4 launch
Golf Journal Germany
Mark Crossfield
Golf World June 2016 Issue
Rick Shiels RTX 4 Review


Front 9 has been founded by a team of dynamic golf industry sales and marketing creatives. Collectively we have successfully represented some of the most well-known brands and destinations in golf.

Now we have combined our respective skill sets to offer a complete range of solutions for companies looking to grow their business in the world of golf.

Our goal is simple. We strive to deliver a personal service to our partners and work in tandem to ensure no stone is unturned, targets are achieved and expectations are surpassed.



The Old Coach House

Wierton Hill


ME17 4JS


Tel: +44 (0) 7510 740348

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James Lovett

Managing Partner

James has worked in golf in various guises all his life, starting off with 8 years at Sky Sports, working on numerous Major Championships & Ryder Cups. He has a unique talent for creating captivating content and delivering impactful marketing campaigns for leading product brands and tourism destinations.

James Lovett - Golf Content & Photography


A stalwart of the golf industry for over 40 years, Bob’s expertise lie in sales, where his record of bringing premium products successfully to market is second to none. These include leading brands such as Peter Millar, Fairway & Green and PowerBalance. A past chairman of the BGIA, Bob brings a strong business and leadership mind to the company.

Bob Smith - Golf Sales & Distribution
Bob Smith
Andrew Boxer

Managing Partner

Andy is an expert commercial sales analyst, having worked for a number of industry leading media brands, including Golf Monthly and Factory Media. His unique understanding of the ever-changing digital media landscape and ability to analyse new trends adds a special dimension to Front 9.

Andrew Boxer - Golf Marketing & Advertising